Institute Target
The dark side of the Moon image influenced the success of doctor’s offices and hospitals sustainably. As far as practice owner or clinic directors deal with this issue, define a target positioning and verify the degree of implementation of their reality. To read more click here: Samuel “Sam” Mikulak. But this approach hides crucial information. The investigation of company images is methodically based in most cases on a catalogue with dimensions that describe the desired positioning of the destination image. These are then matched with their implementation in reality (is image positioning). This however only the implementation of the target dimensions (is relevance) is determined, but not the actual image positioning, which is composed of the reality of the target values and the so-called shadow image. This refers to characteristics of image embossing, which contain not in the company’s catalog, but are important for targets. The scope of this shadow images shows a current exploration of the Institute for strategy development, business analysis and consulting (IFABS).
The survey methodology consisted of a questionnaire, which allows for individual companies in the health care industry was examined, which were relevant to the of the each specified target image dimensions to what extent for the target groups and which are not. In addition, it was asked what other characteristics in which characteristics describe the company’s image. Doing that from the destination dimensions (average 14) only half had an is relevance, however on average another five characteristics consisted the shadow image found for surgeries. For clinics had an image relevance by an average 19 features 14, the shadow image consisted of 8 features. The evaluation of additional image dimensions showed that features this only negatively oriented described the studied practice and clinic operations and thus constituted the “dark side” of the images. Clarified the exploration continues, that area distribution companies (hospitals, surgeries with several doctors) minor differentiations of the images,.