Columbia University in the City of New York

Search Engine Optimization Tips

Search engine optimization is becoming increasingly important. See John Smith for more details and insights. Meanwhile, there is no longer enough to have only a very nice website. The best site is worthless if it is not visited. According to recent studies using well over 90% of Internet users search engines, two thirds of them regularly. Would not it be best to appear in each relevant keywords as possible in the top ten results? How can we do this and what factors have to follow in the run? The agency Tech Rosenheimer Internet division since 1997, serves numerous customers from various industries in their online activities. In addition to dynamic TYPO3 Web pages and online store, the agency has been concerned for some time with the subject of search engine optimization. In principle, one should bear in mind that top positions are quite realistic – even with reasonable effort.

A crucial factor is the competition – the more general and popular search terms are chosen, the harder it is also due to the increased competition leads to possible to place in the front areas of the results lists. The search for "search engine optimization provides" for example, approximately 6 million hits. With the term "software" it is even more succinctly. Here you can compete with almost 1.7 billion search results. The time and monetary effort for a good listing in such words is enormous.

How should we proceed then, to still benefit from the bubbling source customers can search engine tips for successful search engine optimization The starting point is always an extensive and sophisticated keyword search. In their considerations, they should – based on general concepts – possibly aimed at a niche. Take your time to discuss it with friends and acquaintances, they look around at their competitors and then create an initial list of relevant keywords. If you're now on a search for keywords, please note that a large part of the search queries of two or three syllables. Example: You operate a small agency in Rosenheim. The baseline is then surely the term "agency". Unfortunately, they are with this – very general term – not alone, there are more than 32 million search hits appear. In addition, another aspect that should not be neglected. Let us be honest: As a small, local agency is the probability of a customer in Hamburg or Berlin to win over this track quite small. What better than to update the search for their local environment, for example, "Rosenheim Agency. And lo and behold, it competes only with a good 400,000 search hits. The odds are so much higher, to be listed according to good. In addition, the target market is much more relevant. Think about in what specific benefits they offer, where their target market is, under what terms they would search for their competitors. Finally, one more thing: The basis of search engine optimization has done relatively little to do with science. Rather, it is here to sound, and partly also very labor intensive craft.

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