Columbia University in the City of New York


Making the decision to advertise on Google is an excellent idea for your company, it can catapult sales figures and unusual traffic so far. But before even thinking about taking an advertising account with Google, it is necessary to work on the site itself, to give up their advertising efforts to the maximum. The first thing you need to check is that all links work. From the jump in the number of visitors, the site will begin to be more popular, and be indexed more frequently. It is important not to miss these opportunities to increase your Pagerank a site with problems of internal structure. It is very convenient to check for broken links, and proceed to validate the site.

This will assist in better indexing, at the same time ensure that it can be displayed in different browsers with different versions. It is also important before recommending its advertising on Google to check landing page, ie the page that run their ads on Google. It is not always desirable for the links post links to the home. It's a great idea to design a landing page ad hoc, ie the intention to strengthen its advertising on Google. In many cases, the official advertising is perfectly designed and implemented, but fails at this point.

The landing page is the ideal opportunity to reinforce the "call to action", that is what we want to make the visitor. As for the appropriate design of the landing page, there are several considerations that can be done in this regard. First, think that once users click on their advertising on Google, is like a vote of confidence that you made to your letter, you consider that your site can contribute something useful or valuable. It's best not to disappoint. Consider that through advertising on Google and the landing page which is leading the way in which the site all show visitors, and may determine the beginning of a brand loyalty that will lead to return on several occasions. Remember, never get a second chance to make a first impression. Because, you are now able to execute Google advertising campaigns of superior quality. Is your site up to the new flow of visitors who will? Do not miss this opportunity. With Mastering Google Adwords, you can take your site to a new level.

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