Columbia University in the City of New York

Education Marketing Seminar

As must as an education provider market itself? What screws must turn to increase your sales? Basic building block of a successful strategy is the marketing. In the education sector, the marketing takes a more central function and is more important than ever. In recent years, more and more educational institutions brimming with basic or advanced training on the market. This is highly competitive and training providers do well, to take appropriate measures to their target audience with the right performance, at the right place and at the right time. With specific education marketing, can such a facility over the competition stand out clear and stands out for the potential customers from the mass of providers. Contents: 12 dimensions of education marketing basics introduction and foundation education business models in the training of the customer the unknown nature of product management of the syllabus to the product positioning marketing-audit – strategy to the success of communication strategy for online marketing success 2013/2014 (I) online marketing 2013 / 2014 (II) social media marketing in the education market active sales direct response campaign management education – education pricing! Controlling & co.

The seminar “Training marketing” by the German Institute for marketing in Cologne provides you with a comprehensive insight into the fundamentals of marketing education marketing-oriented. You learn first hand from the leading experts in the education market – Prof. Dr. Baird. This demonstrates the success of a marketing technically successful educational institution on the basis of numerous examples from practice and gives you insight into the latest research and findings. The Google experts from the German Institute for marketing show you the opportunities and possibilities there are for your educational institution on the Internet.

Within the seminar learn various instruments to increase your revenue, you independently aligned can apply at the end to your educational institution. Also, the seminar offers the possibility of using other Training managers of universities, training academies, training providers, to trade schools and community colleges to networks and with each other about current issues in the industry. Dates Tue, 22.04. – do, 24.04.2014 in Cologne MI, 03.09 – FR, 05.09.

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